Campaign India Team
Dec 16, 2008

Radio One launches in Kolkata

Radio One 94.3 FM has launched its seventh station in Kolkata. The radio channel has also announced a sales alliance with Radio Misty 94.3FM for Siliguri and Gangtok as part of its east package which will be sold jointly. 

Radio One launches in Kolkata

Radio One 94.3 FM has launched its seventh station in Kolkata. The radio channel has also announced a sales alliance with Radio Misty 94.3FM for Siliguri and Gangtok as part of its east package which will be sold jointly.
 
'We are positioning ourselves as 'India's largest metro focused radio network as it is quite clear that metros contribute to over 75% of most client's businesses. Radio One will allow clients a certain consistency and efficiency in reaching their audiences that exhibit 'metro city attitude'. We are India's highest ranked radio company on 'metro efficiency' which is a function of listenership and rates charged to reach the SEC A,B audience," said Vineet Singh Hukmani, CEO, Radio One 94.3FM.
 
'Our aim is to provide listeners a certain local flavour at the same time focusing on the metro nature of our brand, said Vehrnon Ibrahim, national programming head, Radio One.
 
Radio One is following its 'all rounder' talent model in Kolkata, which functions with not more than 12 people in totality.
 
"We believe that it's the quality and not quantity of people that make a radio station great. We believe that with creative people like Shekhar leading programming and a resourceful sales head like Azam leading sales in Kolkata under the able leadership of Rajeev Bhandari, who is the station head, North and East, we will be able to provide listeners what they need in Kolkata without making the station quantity heavy," said Hukmani.
 
The radio channel already has stations in Mumbai, Delhi, Bangalore, Kolkata, Chennai, Pune and Ahmedabad. 

Source:
Campaign India