The R K Swamy Media Group has published the 11th edition of its Media Market Guide (for 2011-'12). The pocket handbook is billed as handy reference tool, and is available on request at no cost, to clients, media owners and advertising professionals.
Those interested in procuring a copy must write from their official e-mail id with their name, designation and phone number to firstname.lastname@example.org.
The Guide contains market demographics, audience description and information on various media. There are sections that talk about penetration and usage of products too.
Sandeep Sharma, President, R K Swamy Media Group, said, “The Guide encompasses two decades of our knowledge, understanding and experience of the market and the insights of the media scenario in India. The increasing demand to access information in a pocket handbook format has encouraged the team to improve the content and add value with each edition.”