Campaign India Team
Jul 21, 2021

Quantum Consumer Solutions appoints Mriganka Shome as associate partner

Agency also hires Shome's team members Ankur Srivastava and Lakshay Jamwal

Mriganka Shome
Mriganka Shome
Quantum Consumer Solutions has announced that Mriganka Shome, founder, Varenia CIMS, has joined the agency as associate partner. 
Shome’s mandate is to expand Quantum’s delivery of digital tools and assets to solve client challenges. Along with Shome, the agency has also hired two members of his team from Varenia – Ankur Srivastava and Lakshay Jamwal.  
Shome and his team will be based in New Delhi and will aim to power Quantum’s digital capabilities across the group.
Shome said, “We are thrilled to bring our quantitative and digital solutions via our MR tech product suite to Quantum. We see this as an opportunity to augment Quantum’s human insighting capabilities to deliver more holistic solutions to our clients.”
Rinita Singh, group managing director, Quantum Consumer Solutions, said, “We are very excited to be able to deliver more strategic value to our clients by introducing digital solutions, quantitative and analytical capabilities in line with our vision of solving problems with brave new thinking.”
Prior to founding Varenia, Shome has worked with GSK Consumer Healthcare, McKinsey and IMRB. 
Campaign India

Related Articles

Just Published

6 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

6 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

8 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

8 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.