Quantum Consumer Solutions has announced that Mriganka Shome, founder, Varenia CIMS, has joined the agency as associate partner.
Shome’s mandate is to expand Quantum’s delivery of digital tools and assets to solve client challenges. Along with Shome, the agency has also hired two members of his team from Varenia – Ankur Srivastava and Lakshay Jamwal.
Shome and his team will be based in New Delhi and will aim to power Quantum’s digital capabilities across the group.
Shome said, “We are thrilled to bring our quantitative and digital solutions via our MR tech product suite to Quantum. We see this as an opportunity to augment Quantum’s human insighting capabilities to deliver more holistic solutions to our clients.”
Rinita Singh, group managing director, Quantum Consumer Solutions, said, “We are very excited to be able to deliver more strategic value to our clients by introducing digital solutions, quantitative and analytical capabilities in line with our vision of solving problems with brave new thinking.”
Prior to founding Varenia, Shome has worked with GSK Consumer Healthcare, McKinsey and IMRB.