Purple Focus wins Shakti Pumps & Aakriti Group

Purple Focus, A full service mid-sized agency, has bagged the creatives and strategy mandate from Shakti Pumps (India) Limited and Aakriti Group.

For Shakti Pumps, Purple Focus's Indore office will be at the helm of the strategy and ideation to reach out to the target consumers - male farmers and large landowners in the agriculture sector. On choosing Purple Focus as the creative agency, Ankit Patidar, deputy general manager, marketing, Shakti Pumps (India) Limited, said, “We are expanding our manufacturing base and investing around Rs 50 crores. We needed a partner who would understand our business and work with the same passion as ours. It is important for our creative partner to understand that seventy percent of our consumers, in the domestic market, will come from tier 2 and tier 3 cities. Purple has the deep-rooted connect and an intuitive understanding of the minds and hearts of Real India." 

Purple Focus will also be responsible for strategy, ideation and creatives for Aakriti Group’s upcoming projects. This account will be handled out of Purple Focus' Delhi Office. On partnering with Purple Focus for the strategy and creatives, Hemant Kumar, CMD, Aakriti Group, said, “We welcome Purple focus as our partners in growth. We are impressed with their depth of strategic thinking and the width of creative ideas, blended with their enthusiasm to handle the business. We have big plans for the future and also intend to go public.Hence, building the brand is very important to us.”

Commenting on the two successive wins, Rohit Bindal, vice president, Purple Focus Pvt. Ltd., said, “These are strong brands from Central India and the opportunity is rewarding in itself.We hope to put our best foot forward and take both the brands at newer heights.”