Punjab Police has rolled out a campaign titled #MainBhiHarjeetSingh. This follows an event in Patiala when a policeman, Harjeet Singh was attacked by curfew violators in the state and his hand was dismembered.
Lowe Lintas and Mogae Media conceptualised a campaign which united the Punjab Police as they stood together for their wounded colleague. Titled #MainBhiHarjeetSingh, the Punjab Police wore nametags of their injured colleague. Celebrities from Punjab also joined in to support the movement.
Sagar Kapoor, CCO, Lowe Lintas, said, “The Punjab Police campaign had us shocked, in tears and inspired at the same time. Helmed by the story of Harjeet Singh, who lost his hand serving his nation and his force is at the heart of the idea. The idea further leaps to each and every police personnel saying 'Main bhi Harjeet Singh. Main bhi Punjab Police.' The sentiment is so deep and wide that police forces from other parts of the country have also pledged the slogan. A slogan that promises the police force will keep fulfilling their service, no matter what comes in the way of their call of duty."
Anaheeta Goenka, COO, Lowe Lintas, added, “A big thank you to everyone who has supported the self-policing cause and has stayed indoors helping our nation control the spread of the virus. A big thank you to each and every frontline warrior, like SI Harjeet Singh who is a shining example of commitment to us all.”
Carol Goyal, executive director, Mogaé Media, said, "#MainBhiHarjeetSingh is a large-hearted digital initiative. It has got the entire Punjab Police force energised in a show of unprecedented solidarity. 80,000 policemen from Punjab Police donned Harjeet's name on their badges sending out a strong signal that no one, but no one, can mess with the police who are here to protect us all. Lakhs in India and abroad emulated the policemen, holding placards in praise of Harjeet and the Punjab Police. We at Mogaé are privileged and honoured to have worked on this brave initiative".