Publicis seals $530m acquisition of Razorfish

Publicis Groupe is to buy digital agency Razorfish from Microsoft for $530m outbidding rivals WPP Group and Dentsu in an auction process.The sale of Razorfish comes two years after Microsoft acquired the digital agency as part of its $6bn acquisition of online advertising group aQuantive in 2007.To fund the cash and share deal Publicis will issue 6.5m treasury shares to the software giant with a value of $232.6m.

by Staff