Advertising
Jessica Heygate
May 04, 2022

Publicis Groupe acquires e-commerce analytics platform Profitero for US$210 million

Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves

(L-R) Publicis Commerce's Amy Lanzi, Profitero's Bryan Wiener and Sarah Hofstetter

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