Stock broking and wealth management company Angel Broking has decided to give its advertising mandate to Publicis Capital Mumbai.
Commenting on the win, Madan Mohan, executive vice president, Publicis Capital, Mumbai, said, “I am really pleased with this win. Angel Broking is probably the best retail broking firm in the country; it is great to be associated with the brand again. The challenge was to develop a unique brand point of view, that would help change the conversations in the category.”
Amit Majumdar, executive director and chief strategy officer, Angel Broking, said, “We are in a growth phase and building towards meeting new challenges. We were looking at a partner who would be aligned to our thought process and would help us in surging into the next level. Publicis Capital, with its contagious thinking, showed us a way forward which we think is really powerful and would help us meet our objectives.”
Hemant Misra, chief executive officer of Publicis Capital, added, “It will be a privilege to partner Angel Broking, we have begun the year with a bang and I look forward to great wins from our Mumbai operation this year.”