Travel portal Cleartrip has assigned the mandate of its advertising business to Publicis Capital after a multi-agency pitch.
Madan Mohan, executive vice president, Publicis Capital, Mumbai, said, “This is a prestigious win and also an extremely challenging one. The challenge was to change the conversations while keeping in mind that the category is driven by price. We are extremely happy to partner Cleartrip in its future journey. This win is the culmination of the passion and the talent of the team at Publicis Capital."
Niraj Seth, chief marketing officer of Cleartrip, explained, “We were looking for a partner who is passionate to think out of the box and connect our brand to consumer hearts, taking it to the next level of consumer engagement. Publicis Capital’s pitch clearly showcased the DNA it had to translate the vision of our brand. The team is outstanding and we are delighted to have them on board as partners."
Emmanuel Upputuru, national creative director of Publicis Capital, added, "Our teams in Mumbai and Delhi have made us proud by winning this account. I have worked with Niraj Seth before and I know how high he sets the standards. I am pretty excited and we have great expectations from this partnership.”
Publicis Capital wins Cleartrip advertising mandate
The account was won in a multi agency pitch
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Punjab & Sind Bank goes to pitch
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.