Publicis Ambience bags V-Guard business

The account was won following a multi-agency pitch

Oct 14, 2010 01:00:00 PM | Article | Campaign India Team

Publicis Ambience Bangalore has bagged the creative duties of V-Guard following a multi-agency pitch. The incumbent agency is TBWA.

Commenting on the association with Publicis, Nandagopal Nair, head, corporate communications, V Guard commented “ We were looking at an agency who would go beyond conventional advertising and bring about a differential thinking to the table which would add value to both our sales and marketing efforts. In Publicis we found just that with their broad operating philososphy of changing conversation around brands.”

On the account win, Kaustav Das, executive vice president, South, Publicis Ambience said, “We feel privileged to be given an opportunity to apply our philosophy of Changing Conversations by creating Contagious Ideas on one of the strongest Brands from down South.”

Vinod Vijaykumar, vice president, Publicis Ambience, added, “This must be one of the rare cases where what was presented at the pitch is being aired almost verbatim. It is sweeter because the work is radical and designed to change conversation in the category.”

A new campaign for the V-Guard Voltage Stabilizer Campaign created by Publicis Ambience has gone on air across Tamil Nadu, Karnataka and Andhra Pradesh.

V-Guard is a brand that consists of voltage stabilisers, pumps, motors, electric water heaters, solar water heaters and fans amongst other electronic products.