Advertising
Emma Thumann
Apr 30, 2025

Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

L-R: Adopt’s cofounders: David Creech, Richard Paul and Joshua Moore (Photo credit: Carlos Serrao, used with permission)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition
Advertising
Sep 05, 2025
Chris Powell

Publicis CEO Arthur Sadoun shoots down suggestions ...

Publicis Groupe buys Mars United Commerce for undisclosed sum
Advertising
Sep 20, 2024
Lucy Shelley

Publicis Groupe buys Mars United Commerce for ...

Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
Advertising
Nov 29, 2024
Gideon Spanier

Industry sources dismiss ‘uncooked’ rumour about ...

Publicis Groupe’s global chief production officer James Morris departs
Advertising
Oct 24, 2025
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Just Published

Viewers using both linear TV and CTV jump to 116 mn in Q3
Media
12 hours ago
Campaign India Team

Viewers using both linear TV and CTV jump to 116 mn ...

49% of the incremental CTV viewers come from rural India, according to Kantar.

Omnicom must show new structure is about more than cutting its way to growth
Advertising
13 hours ago
Gideon Spanier

Omnicom must show new structure is about more than ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

Zuno SmartDrive campaign targets next-generation car insurance users
Advertising
14 hours ago
Campaign India Team

Zuno SmartDrive campaign targets next-generation ...

Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing
Advertising
14 hours ago
Campaign India Team

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing

MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.