Procurement, the eleven-letter beast, is reality

A month or so ago, a New Delhi-based advertising agency resigned an account of a large auto brand (I know I’m sounding like one of the leading national dailies as I refuse to name the brands – and there I go again!), exasperated with their dealings with ‘procurement’.The long-drawn negotiations between Unilever and various suppliers is taking as long as it is thanks to ‘procurement’.

by Campaign India Team