Campaign India Team
Mar 19, 2010

Priyanka Chopra to host Fear Factor - Khatron ke Khiladi's IPL edition

Colors, Viacom18's Hindi general entertainment channel, has roped in Bollywood actress Priyanka Chopra to host this year’s Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’. This year, the show will have 13 cricketers (Indian as well as international) competing with each other.

Priyanka Chopra to host Fear Factor - Khatron ke Khiladi's IPL edition
Colors, Viacom18's Hindi general entertainment channel, has roped in Bollywood actress Priyanka Chopra to host this year’s Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’. This year, the show will have 13 cricketers (Indian as well as international) competing with each other.

Speaking about the development, Ashvini Yardi, programming head, Colors, said, “We’re delighted to have Priyanka on-board to host this year’s Fear Factor – ‘Khatron Ke Khiladi’. When you combine her glamour, mass-appeal and athleticism with that of cricketers’ energy and adrenaline, what you get is the best possible combination for a show like Fear Factor – Khatron Ke Khiladi.”

Speaking about her association with the show, Chopra said, "It feels fantastic to be associated with one of the biggest shows on Indian television today and it fits perfectly with my personality. I have been a huge fan of Fear Factor – Khatron Ke Khiladi and thoroughly enjoy watching it. I am looking forward to begin an all new innings in TV with this show which pumps up the adrenaline levels. It’s exciting to be a part of the concept which is unique and is associated with some of the biggest names in cricket."

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

13 hours ago

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

20 hours ago

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

20 hours ago

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.