Campaign India Team
Mar 19, 2010

Priyanka Chopra to host Fear Factor - Khatron ke Khiladi's IPL edition

Colors, Viacom18's Hindi general entertainment channel, has roped in Bollywood actress Priyanka Chopra to host this year’s Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’. This year, the show will have 13 cricketers (Indian as well as international) competing with each other.

Priyanka Chopra to host Fear Factor - Khatron ke Khiladi's IPL edition
Colors, Viacom18's Hindi general entertainment channel, has roped in Bollywood actress Priyanka Chopra to host this year’s Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’. This year, the show will have 13 cricketers (Indian as well as international) competing with each other.

Speaking about the development, Ashvini Yardi, programming head, Colors, said, “We’re delighted to have Priyanka on-board to host this year’s Fear Factor – ‘Khatron Ke Khiladi’. When you combine her glamour, mass-appeal and athleticism with that of cricketers’ energy and adrenaline, what you get is the best possible combination for a show like Fear Factor – Khatron Ke Khiladi.”

Speaking about her association with the show, Chopra said, "It feels fantastic to be associated with one of the biggest shows on Indian television today and it fits perfectly with my personality. I have been a huge fan of Fear Factor – Khatron Ke Khiladi and thoroughly enjoy watching it. I am looking forward to begin an all new innings in TV with this show which pumps up the adrenaline levels. It’s exciting to be a part of the concept which is unique and is associated with some of the biggest names in cricket."

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

16 hours ago

Unraveling brand boycotts: What are the top ...

Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.

16 hours ago

WPP chief exec Mark Read targeted by deepfake scammers

Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.

16 hours ago

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.

19 hours ago

Why data is leading disruption in the communications...

Roshan Mohan of Pepper Communications asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.