Primex Media Services has secured the PR mandate for Vasu Healthcare, marking a strategic collaboration aimed at enhancing brand visibility and expanding outreach.
Under the mandate, Primex Media Services will lead integrated communication strategies, focusing on media engagement and brand positioning initiatives. The partnership reflects a growing emphasis on structured and consistent communication frameworks as healthcare and wellness brands scale across markets.
The mandate will see the agency deploy a mix of media relations, content development and strategic storytelling to strengthen Vasu Healthcare’s positioning as an Ayurveda-led brand. The objective is to build a cohesive narrative that aligns legacy, innovation and global expansion.
Nitesh Desai, founder and ceo, Primex Media Services, said, “We are pleased to partner with Vasu Healthcare, a brand that has built a strong legacy in Ayurveda while continuing to innovate in the healthcare space. With our expertise in strategic communication, we aim to enhance its media visibility, strengthen its brand positioning and support its growth across domestic and international markets.”
Sagar Patel, director, Vasu Healthcare, added, “Our association with Primex Media Services marks a significant milestone for Vasu Healthcare. As a brand deeply rooted in Ayurveda and driven by innovation, we see this collaboration as a powerful step towards expanding our global reach and connecting with wider audiences. With Primex’s strategic expertise and forward-thinking approach, we are confident that this partnership will open new avenues of growth, elevate our brand presence, and usher Vasu Healthcare into a new era of expansion and excellence.”
Founded in 1980 and headquartered in Vadodara, Vasu Healthcare has built a diversified portfolio spanning phyto-pharmaceutical therapeutics, OTC products, personal care and herbal supplements. With over 200 specialised products across categories such as urology, orthopaedics, paediatrics, gynaecology, haircare, skincare and baby care, the brand has established a presence across India and more than 50 international markets.
The mandate comes at a time when Ayurveda and wellness brands are increasingly investing in brand-building and communication to differentiate themselves in a competitive landscape. By leveraging Primex Media Services’ expertise in strategic communication, the partnership aims to enhance visibility while driving consistent messaging across audiences.
Primex Media Services offers a range of services including media relations, crisis communication and content strategy. This mandate further strengthens its portfolio within the healthcare and wellness segment, reflecting a growing demand for integrated PR and communication solutions.
Through this collaboration, both organisations aim to build a stronger brand narrative for Vasu Healthcare, aligning its heritage with modern communication strategies to support sustained growth and market expansion.
