Primesite has roped in Monisha Mitra as general manager. Prior to this, Mitra was with Kinetic, GroupM, where she headed the strategy and planning departments.
On appointing Mitra as general manager, Mandeep Malhotra, senior vice president, said, “I am thrilled to have Monisha on board as the General Manager of Primesite. Her experience and professional capability will surely help us deliver superior OOH planning solutions to our clients. I am confident of her capability of taking Primesite to the next level of professional excellence.”
Mitra said, “I am looking forward to applying my skill sets, knowledge base and value add to the existing pool of talented achievers. I see myself growing as an individual and being a part of the Mudra MAX growth. Learning, thinking, implementing and all this while having a lot of fun.”
Mitra has over 14 years of experiece and has worked with agencies such as Trikaya Grey, Pratibha Advertising, Percept and Hungama.com.
