Primesite appoints Monisha Mitra as GM

Primesite has roped in Monisha Mitra as general manager. Prior to this, Mitra was with Kinetic, GroupM, where she headed the strategy and planning departments.On appointing Mitra as general manager, Mandeep Malhotra, senior vice president, said, “I am thrilled to have Monisha on board as the General Manager of Primesite. Her experience and professional capability will surely help us deliver superior OOH planning solutions to our clients. I am confident of her capability of taking Primesite to the next level of professional excellence.”