Campaign India Team
Jul 17, 2020

Premier League advertising in India sees marginal increase

Advertising increases to nine minutes per game with one new advertiser during the broadcast

Picture courtesy: Hotstar
Picture courtesy: Hotstar
During the last round of Premier League matches (8-14 July), advertising interest in India grew to nine minutes per match according to data shared by TAM Media Research and TAM Sports. This was at eight minutes per match in the previous week.
 
Interestingly, weekday matches continue to attract higher ad volumes per match. In the 60 games analysed so far, weekday matches have seen 11 minutes of advertising per game while weekend matches have seen eight minutes of advertising per game.
 
The ICC continued to be the top advertiser during the week. Samsung India was a new entrant as it started a campaign for the Galaxy S20 series.
 
Top brands % share
International Cricket Council (ICC) 30%
Hero Glamour 15%
Airtel Platinum 11%
Samsung Galaxy S20 Series 11%
Hero Passion Pro 7%
Amul Products 4%
Renault Triber 3%
Amul Cheese 2%
Amul Mithai Mate 2%
Amazon Prime 2%

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 day ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 day ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was