Campaign India Team
Jul 17, 2020

Premier League advertising in India sees marginal increase

Advertising increases to nine minutes per game with one new advertiser during the broadcast

Picture courtesy: Hotstar
Picture courtesy: Hotstar
During the last round of Premier League matches (8-14 July), advertising interest in India grew to nine minutes per match according to data shared by TAM Media Research and TAM Sports. This was at eight minutes per match in the previous week.
 
Interestingly, weekday matches continue to attract higher ad volumes per match. In the 60 games analysed so far, weekday matches have seen 11 minutes of advertising per game while weekend matches have seen eight minutes of advertising per game.
 
The ICC continued to be the top advertiser during the week. Samsung India was a new entrant as it started a campaign for the Galaxy S20 series.
 
Top brands % share
International Cricket Council (ICC) 30%
Hero Glamour 15%
Airtel Platinum 11%
Samsung Galaxy S20 Series 11%
Hero Passion Pro 7%
Amul Products 4%
Renault Triber 3%
Amul Cheese 2%
Amul Mithai Mate 2%
Amazon Prime 2%

 

Source:
Campaign India