Campaign India Team
Jul 17, 2020

Premier League advertising in India sees marginal increase

Advertising increases to nine minutes per game with one new advertiser during the broadcast

Picture courtesy: Hotstar
Picture courtesy: Hotstar
During the last round of Premier League matches (8-14 July), advertising interest in India grew to nine minutes per match according to data shared by TAM Media Research and TAM Sports. This was at eight minutes per match in the previous week.
Interestingly, weekday matches continue to attract higher ad volumes per match. In the 60 games analysed so far, weekday matches have seen 11 minutes of advertising per game while weekend matches have seen eight minutes of advertising per game.
The ICC continued to be the top advertiser during the week. Samsung India was a new entrant as it started a campaign for the Galaxy S20 series.
Top brands % share
International Cricket Council (ICC) 30%
Hero Glamour 15%
Airtel Platinum 11%
Samsung Galaxy S20 Series 11%
Hero Passion Pro 7%
Amul Products 4%
Renault Triber 3%
Amul Cheese 2%
Amul Mithai Mate 2%
Amazon Prime 2%


Campaign India

Related Articles

Just Published

52 minutes ago

Spotify hires Taj Alavi as global marketing head

Alavi is a veteran of Uber and Instagram

55 minutes ago

Cannes Lions entry numbers dip as focus shifts to ...

Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies

1 hour ago

Creative critique from a gender lens: 7-11 June

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

1 hour ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India