Premier League advertising in India sees marginal increase

Advertising increases to nine minutes per game with one new advertiser during the broadcast

Jul 17, 2020 05:15:00 AM | Article | Campaign India Team Share - Share to Facebook

Picture courtesy: Hotstar

During the last round of Premier League matches (8-14 July), advertising interest in India grew to nine minutes per match according to data shared by TAM Media Research and TAM Sports. This was at eight minutes per match in the previous week.
 
Interestingly, weekday matches continue to attract higher ad volumes per match. In the 60 games analysed so far, weekday matches have seen 11 minutes of advertising per game while weekend matches have seen eight minutes of advertising per game.
 
The ICC continued to be the top advertiser during the week. Samsung India was a new entrant as it started a campaign for the Galaxy S20 series.
 
Top brands% share
International Cricket Council (ICC)30%
Hero Glamour15%
Airtel Platinum11%
Samsung Galaxy S20 Series11%
Hero Passion Pro7%
Amul Products4%
Renault Triber3%
Amul Cheese2%
Amul Mithai Mate2%
Amazon Prime2%

 

RELATED ARTICLES

Star Sports brings Ranveer Singh and Premier League as antidote to 'boring Sunday nights'

1 year ago| video

Star Sports brings Ranveer Singh and Premier League as antidote to 'boring Sunday nights'
Adland in UK demands change to stop racism in open letter to Facebook, Twitter and Snap

1 year ago| article

Adland in UK demands change to stop racism in open letter to Facebook, Twitter and Snap
TAM Media partners with US-based Revuze to launch CRISP

2 years ago| article

TAM Media partners with US-based Revuze to launch CRISP