Premier League advertising minutes per game reduces

Average game saw less than eight minutes of advertising as title is decided

Jul 10, 2020 05:02:00 AM | Article | Campaign India Team

Advertising during England's Premier League on television in India reduced during the matches held between 1-7 July according to data shared with Campaign India by TAM Media Research and TAM Sports.
 
The average advertising per game reduced to less than eight minutes. This was at more than 11 minutes per game in the previous week. The lack of a 'big game' could be the major reason for the same.
 
The week also saw new advertisers like Amul Dark Chocolate, Airtel Platinum, Engage Deo Sprays and Amazon Prime.
 
Top  Brands% share
International Cricket Council (ICC)32%
Hero Glamour16%
Amul Dark Chocolate10%
Hero Passion Pro10%
Airtel Platinum6%
BMW Car5%
Engage Deo Sprays4%
Amazon Prime2%
Amul Mithai Mate2%
Amul Milk2%