Campaign India Team
Jul 10, 2020

Premier League advertising minutes per game reduces

Average game saw less than eight minutes of advertising as title is decided

Picture courtesy: Hotstar
Picture courtesy: Hotstar
Advertising during England's Premier League on television in India reduced during the matches held between 1-7 July according to data shared with Campaign India by TAM Media Research and TAM Sports.
 
The average advertising per game reduced to less than eight minutes. This was at more than 11 minutes per game in the previous week. The lack of a 'big game' could be the major reason for the same.
 
The week also saw new advertisers like Amul Dark Chocolate, Airtel Platinum, Engage Deo Sprays and Amazon Prime.
 
Top  Brands % share
International Cricket Council (ICC) 32%
Hero Glamour 16%
Amul Dark Chocolate 10%
Hero Passion Pro 10%
Airtel Platinum 6%
BMW Car 5%
Engage Deo Sprays 4%
Amazon Prime 2%
Amul Mithai Mate 2%
Amul Milk 2%

 

Source:
Campaign India