Raahil Chopra
Apr 24, 2015

Power Play @ IPL 2015: 'India's good performance made us want to associate with cricket'

Sudarshan Gangrade, VP, marketing and alliances, Ola, on the brand's plans for IPL

Power Play @ IPL 2015: 'India's good performance made us want to associate with cricket'
Is this the first year Ola is associating with the IPL?
Yes. We aren't associating directly with the tournament, but we have associated with five IPL teams -- Chennai Super Kings, Mumbai Indians, Rajasthan Royals, Sunrisers Hyderabad and Kings XI Punjab. We are present pan-India through this association. We are the official cab partners for these teams.
Why IPL?
The cricket season is very important for us. With the good performance in the world cup, interest has risen in the country and we wanted to be associated with cricket.
What will be your masterstroke during the IPL?
Multiple things. We have only launched the first bit of that – Ola Matchday. On the day of the match, in the city where the match is being played, an icon comes up which gives you the chance to win free tickets. If you’re on time (11 am), you get match tickets free. It was launched a week ago, and it’s a hit. We have also given hospitality tickets to key partners (drivers or fans) through social media. This has helped us trend on social media.
Did you advertise/associate with the World Cup as well?
Campaign India

Related Articles

Just Published

11 hours ago

MMA Smarties 2020: Isobar, Aditya Birla Capital, ...

Isobar bagged 'agency of the year', while Spotify was awarded 'publisher of the year', the 'marketer of the year' went to Aditya Birla Capital, Netflix won 'brand of the year and Affle was awarded 'enabling technology company of the year'

2 days ago

Swati Mohan to exit Netflix

Had joined the team in 2018

2 days ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

2 days ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution