Advertising
Campaign India Team
Jun 30, 2008

Planet M selects TBWA as creative agency

Planet M has selected TBWA India as its creative agency. Confirming the move, Subir Ghosh, CEO, Planet M said, "What clinched the account for TBWA was their core idea that retail was more about experience and less about communication. Their idea was based on a perfect combination of experience and communication." Ghosh revealed that 3 other major agencies were in the fray for the account.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

3 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

6 Beyond the follower count: When influence meets due diligence

Can sound make you taste spice? 7UP thinks so

7 Can sound make you taste spice? 7UP thinks so

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

10 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Related Articles

Retail gets a sixth sense with Britannia A-Eye
Advertising
Apr 07, 2025
Campaign India Team

Retail gets a sixth sense with Britannia A-Eye

Ranjeev Vij quits TBWA\India
Advertising
Apr 28, 2025
Campaign India Team

Ranjeev Vij quits TBWA\India

Choice fatigue hits: 78% of Indian shoppers overwhelmed online
Digital
Apr 10, 2025
Campaign India Team

Choice fatigue hits: 78% of Indian shoppers ...

Luxury unleashed: India’s growing appetite for premium
Opinion
Dec 04, 2024
Natasha Kharadi

Luxury unleashed: India’s growing appetite for premium

Just Published

JioStar launches influencer marketing platform JioStarverse
Advertising
14 hours ago
Campaign India Team

JioStar launches influencer marketing platform ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Advertising
17 hours ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

GroupM to merge agency brands into single P&L
Advertising
17 hours ago
Lucy Shelley

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

Kohl hard truths: When nostalgia meets no-smudge tech
Advertising
20 hours ago
Campaign India Team

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.