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Jun 30, 2008
Planet M selects TBWA as creative agency
Planet M has selected TBWA India as its creative agency. Confirming the move, Subir Ghosh, CEO, Planet M said, "What clinched the account for TBWA was their core idea that retail was more about experience and less about communication. Their idea was based on a perfect combination of experience and communication." Ghosh revealed that 3 other major agencies were in the fray for the account.
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