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Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
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The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
He will oversee client relations and content strategy.