Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Raga by Titan (conceptualised by Ogilvy)
Showcasing its range with a #loveyourselfboldly tagline was good, but what really caught our attention was Alia Bhatt humming the Titan tune!
Zomato (conceptualised in-house)
Humorously cashes in on the brand name's mispronunciation by featuring two cricketers Harbhajan Singh and Sreesanth, that already have had a tiff in the past to highlight its delivery offerings.