Pick of the week: Zee

On its silver jubilee, ZEE's golden gesture to its competition stands out

To celebrate its 25 years, ZEE make an extraordinary gesture to its competitors by releasing an ad that paid a tribute to its industry peers.

Punit Goenka, ZEE's MD & CEO even tagged his competitors on Twitter. 

 

— Punit Goenka (@punitgoenka) October 31, 2017

Sure enough, the competition responded graciously.