Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the five that we covered.
Uber Auto (conceptualised by FCB India)
The campaign aims to show how masses can use Uber's three-wheeler service to help them succeed in life and is pretty spot on with the use of characters. Cricketers from small towns made sense, but the idea of using a female bouncer Mehrunissa Shaukat Ali caught the eye!