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Feb 03, 2023
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
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Just Published
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Microsoft to retire Xandr DSP in favour of an ...
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
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1 day ago
Apple leads as US dominates Kantar's Top 100 Global ...
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
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1 day ago
Affordable, not cheap: Cracking the code on value
Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.
Marketing
1 day ago
Rust never sleeps, but it can be outsmarted
AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.
