The ad by Shreyansh Innovations featuring Anushka Sharma and Virat Kohli stands out this week
In the backdrop of a friend's wedding, India's most popular Bollywood-Cricket pair, Anushka Sharma and Virat Kohli are creating a new set of marriage vows.
Caution: this ad is not about sweet nothings. Every word uttered in this ad could haunt the sayer and come up as a trump card every time there is an argument. Married couples shoukd know better.
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Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.
This piece is not a farewell to PR, but a farewell to an older mental model of it.
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
