The campaign consisting of three films stands out for its energy, sound tracks
Our pick of this week are the three films rolled out by Hindustan Times.
A late entrant into the Mumbai market, after being primarily known as a New Delhi newspaper, Hindustan Times tries to win over the heart of Mumbaikars with three films - paying tributes to Bollywood, Irani cafes and gully cricket respectively.
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Called Havas Spark, the 15-member batch will have individual mentors
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Account won post a multi-agency pitch
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