Campaign India Team
Apr 21, 2011

Peter Field and Mark Earls to speak at AME Festival

The festival is scheduled on May 12 and 13, 2011 at Pudong, Shangri-La, Shangai

Peter Field and Mark Earls to speak at AME Festival

 

Asian Marketing Effectiveness (AME) Festival 2011 has announced the inclusion of Peter Field and Mark Earls among its list of speakers at this year's event. The two-day festival, scheduled on May 12 and 13 at Pudong, Shangri-La, Shangai, will showcase the best in marketing effectiveness from the region, and honour the winning work at the Asian Marketing Effectiveness Awards ceremony. 
 
Peter Field has worked  as a strategic planner and consultant to many agencies and clients over the last 29 years. He is also an Honorary Fellow of the Institute of Practitioners in Advertising. Using analysis from case studies, Field will show the audience how to maximise effectiveness by separating fact from fiction.
 
Mark Earls (AKA Herdmeister) is a recovering planning person who now writes, talks and works independently and collaboratively, under the banner of HERD Consulting. Earls will be presenting the 'Herd' thinking and why what other people do shapes consumer behaviour.
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

18 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

18 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

19 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively