Asian Marketing Effectiveness (AME) Festival 2011 has announced the inclusion of Peter Field and Mark Earls among its list of speakers at this year's event. The two-day festival, scheduled on May 12 and 13 at Pudong, Shangri-La, Shangai, will showcase the best in marketing effectiveness from the region, and honour the winning work at the Asian Marketing Effectiveness Awards ceremony.
Peter Field has worked as a strategic planner and consultant to many agencies and clients over the last 29 years. He is also an Honorary Fellow of the Institute of Practitioners in Advertising. Using analysis from case studies, Field will show the audience how to maximise effectiveness by separating fact from fiction.
Mark Earls (AKA Herdmeister) is a recovering planning person who now writes, talks and works independently and collaboratively, under the banner of HERD Consulting. Earls will be presenting the 'Herd' thinking and why what other people do shapes consumer behaviour.