Zopper has appointed Performics to handle its digital duties. There was no multi-agency pitch involved.
Harneet Singh Rajpal, chief business officer, Zopper, said, “Performics has long since been known for their superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate. We look forward to a rewarding working relationship with them.”
Tanmay Mohanty, managing director, Performics and Resultrix, said, “Localised commerce is only set to grow in India, as consumers resort to the comfort of shopping from known stores, within a few kilometers of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper-local market place and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”
Zopper is a hyper-local marketplace which helps consumers to find products and check offline prices.
