ShopClues has annnounced the appointment of Harneet Singh as vice president and head of marketing. Singh joins from Zopper where he was chief business officer. Among prior stints, Singh was head of marketing at Domino's India.
Singh's mandate includes marketing strategy and brand building across channels and strategic alliance partnerships.
Radhika Aggarwal, co-founder and CBO, Shopclues, said “We are most pleased to welcome Harneet on board. He comes with solid experience. We look forward to the positive impact of his leadership, dynamism and proven abilities in scaling our business growth. The appointment is in sync with Shopclues’ path to profitability.”
Singh said, “I am super excited to be a part of India’s largest managed marketplace – ShopClues. In a short span of five years, ShopClues has established itself as a dominant player in the e-commerce sector through rapid growth in both merchant and consumer base. What excites me more about the role is the fact that there is an opportunity to create a unique space for ShopClues in the e-commerce space and have a very differentiated play, leading to profitable & sustainable growth. I will be looking at further scaling the business through right consumer connect, innovative marketing solutions and aligning marketing with the path to profitability.”