Percept/H has won the creative business of SBI Mutual Fund following a multi-agency pitch. The size of the business is estimated to be over Rs. 40 crore. JWT is the incumbent agency for the brand. The other agencies that participated in the pitch include O&M, JWT, Leo Burnett and Bates 141.
Percept/H will help SBI launch new funds, re-launch and reposition their existing funds. It will also oversee their corporate branding exercise.
Ajay Verma, sr. vice president and Mumbai head, Percept/H said, "SBI Mutual Fund is a very prestigious win. It was a tough fight from the word 'go', with the top agencies competing for this account. We won the business on the grounds of our strategic understanding of the industry and sparkling creative work."