Campaign India Team
Dec 16, 2011

Percept/H to handle communication duties for Congress’ Uttar Pradesh and Uttarakhand election campaign

The agency won the account following a multi-agency pitch

Percept/H to handle communication duties for Congress’ Uttar Pradesh and Uttarakhand election campaign

Indian National Congress (INC) has awarded its entire creative and media mandates to Percept/H ahead of the upcoming assemply elections in the states of Uttar Pradesh and Uttarakhand following a multi-agency pitch. 

Commenting on the win, Amitava Mitra, chief operating officer, Percept/H, said, “Yes, Congress has chosen us to work on the campaigns for both these states. UP is one of the most important states for Congress; it’s not been in power here for the last 22 years, thus we have a very huge and challenging task ahead of us. We will develop the complete integrated campaign for the party. The decision to work with Percept/H was unanimous at the party level since the agency understood the objective well and had a tone and language in the campaign that was in sync with the thinking of the Congress.”
 
Rajiv Agrawal, executive creative director, Percept/H, added, “This is truly a satisfying win. It called for a different kind of understanding and sensibilities. While on the one hand, you had to understand the vision and the thinking process of the person leading the charge - Rahul Gandhi in this case, on the other hand, you had to address different audiences and, therefore, different problems/ issues at the same time, yet have a single-minded thought which cuts across. We had an interesting thought – sensible, yet warm, honest, yet clutter breaking.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Opinion: Kya hum atmanirbhar ho sakte hai?

The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.

19 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

19 hours ago

Pepsi ties up with Swiggy to 'save our restaurants'

Watch the film conceptualised by Wunderman Thompson

19 hours ago

Google in talks to invest Rs 30,000 crore in Jio

In the last two months Reliance has raised Rs 1,17,000 crore from 14 investors