Pepsi urges youth to work hard on their passions

Taking the Youngistaan concept forward, Pepsi India has unveiled the next stage of the campaign with an aim to build the meaning of the term, by bringing alive different issues surrounding the Indian youth.In the first half of 2008, Pepsi had launched two TVCs that introduced the irreverent concept of 'Youngistaan' and its core philosophy – Chaho Toh Sab Kuch Hai Aasan. The Cola major also ran an MS Dhoni IPL TVC which highlighted the same brand concept.

by Campaign India Team