People magazine launches campaign

People magazine's launch campaign,announcing the title's foray into the Indian market, created by Arms Crestra has been launched. “People is a cultural phenomenon in America where it is ritual reading for over 43 million readers. It enjoys excellent credibility and readers see it as the gold standard in personality journalism.” says Debashis Bose, MD and CEO of Arms Crestra. “Our task was to communicate the magazine’s brand values in India in line with the global positioning.”