Martha Nelson, group editor, Time Inc was in the country recently. She spoke to Campaign India on the print versus digital challenge, readership trends during recessionary times and why People is not a gossip magazine. Read excerpts from the interview.
People magazine's launch campaign,announcing the title's foray into the Indian market, created by Arms Crestra has been launched. “People is a cultural phenomenon in America where it is ritual reading for over 43 million readers. It enjoys excellent credibility and readers see it as the gold standard in personality journalism.” says Debashis Bose, MD and CEO of Arms Crestra. “Our task was to communicate the magazine’s brand values in India in line with the global positioning.”
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