People all set to debut on July 4

The Outlook Group has all the P's of its marketing mix in place, just ahead of the July 4 launch of the Indian edition of the celebrity magazine, People. Led by the editor, Saira Menezes, the magazine's core editorial team comprises: Sonal Nerurkar, executive editor; Bertie D'Souza, design director and Rajan Chaughule, photo editor. Menezes comes with a solid editorial background having edited Savvy as well as a Dubai-based newspaper, The Emirates Evening Post and was responsible for turning it into a tabloid from a broadsheet.

by Campaign India Team