The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications (Paytm) have acquired the sponsorship rights for the BCCI International and Domestic matches.
The winning bid was at a price of INR 326.80 Crores to be paid for 2019-23 home season. The deal is for the period starting from 1st September 2019 to 31st March 2023. Paytm first bagged the title sponsorship rights in 2015.
Through this deal, Paytm will be the title sponsor of all domestic series/events organised, managed and administered by BCCI and played in India.
"The winning bid was at a price of INR 326.80 and INR 3.80 Crores per match which is at 58% incremental value from the previous term," said a BCCI release. The previous per match value was INR 2.4 Crores.
Rahul Johri, CEO, BCCI said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket.”
Vijay Shekhar Sharma, Founder and CEO, Paytm said, "We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”
Jaskaran Singh Kapany, Head- Marketing, Paytm said, “We decided very early in our journey to partner with India Cricket. Over the last few years, our association with the sport has given us a huge platform to be visible in front of half a billion Indian cricket fans. This has helped the brand immensely at various levels to build long term salience & stature. Paytm is a brand for the masses and continuing as the Title Sponsor of Cricket in India will help us bolster Paytm’s leadership position in the minds of millions of consumers, on the back of the most popular sport in the country.”
Wavemaker and ESP Properties have collaborated and facilitated the renewal of the partnership.
Kartik Sharma, CEO, Wavemaker – South Asia added, “Partnering with ESP properties to help Paytm win BCCI title sponsorship rights for the second time in a row is a huge feat for all of us. It is our constant endeavour to offer best platforms to all our partners and help them grow along the journey.”
Vinit Karnik, Business Head, ESP Properties, GroupM India said, “Paytm over the last four years has demonstrated its faith and commitment towards Indian Cricket. They understand and appreciate the potential of the game very well. The following that cricket gets in the sub-continent is at times more than any other sporting event across the planet and Paytm can continue to benefit from this.”
“Earlier this year, we predicted that cricket would dominate the media and mind measure in 2019 and with such start to the new cricketing season we believe that this will only grow and improve over the next few months and years to come,” he added.