Tribal DDB Worldwide has announced the elevation of Paul Gunning, president, Tribal DDB US East, to CEO of the digital network. Gunning succeeds Matt Freeman, who has accepted the post of CEO of GoFish, a digital media and entertainment company. Elizabeth Ross, currently president of Tribal DDB West, assumes the positions of president, Tribal DDB US, and Global chief marketing officer. Stephan Beringer, president, Tribal DDB Europe, will continue in this role and assume the new position of chief strategic officer. Amanda King remains president and managing partner of Tribal DDB Asia Pacific. All new positions are effective immediately.
“I am honored to succeed Matt in continuing to build the Tribal DDB brand. A key element to Tribal DDB’s success has been this collective group that has built Tribal from the ground up into a global digital powerhouse. Having worked alongside him for eight years, I have a clear vision of Tribal’s brand foundations and future. I greatly look forward to growing its success with this global management team,” said Gunning (pictured).
Prior to this promotion, Paul was President of Tribal DDB East, responsible for the management of Tribal DDB Chicago and New York. He served on the management committee of Tribal DDB Worldwide, where he played a key role in setting the strategic, operational and financial direction for the company.
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