Campaign caught up with Steven Chang, corporate vice-president of Tencent, on the sidelines of the Cannes Lions International Festival of Creativity 2015.
Chang notes in this video interview how selling a car on the internet isn’t about doing just that. It can also be about supporting the sale with providing the consumer with a financial investment option, he points out.
View the video for more.
(Partner content.)
Partner Content: ‘Brands are particularly interested in how they can use tech to engage and provide better service'
Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer
