Parle launches lemon drink LMN

With an eye on summer sales, Parle Agro has launched a lemon flavoured drink LMN in the market. Creativeland Asia has created the communication, and has also been involved with the name and the packaging for the new product. The new lemon drink has competition in its segment from Nimbooz, the newly launched lemon drink from the Pepsico stable.

by Campaign India Team