Original Press Lions Grand Prix winner disqualified

The Press Lions Grand Prix has been awarded to Almap BBDO Sao Paolo's campaign for Billboard magazine, but only after the jury's original choice was disqualified at the last minute for having entered the Awards previously. The jury first awarded the Press Lions Grand Prix to Ogilvy Mexico for its Scrabble campaign for Mattel.However, moments before last night's awards ceremony was due to take place, organisers disqualified the campaign after realising it was ineligible for the 2010 Festival because it had been entered before.

by Arif Durrani