Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 10, 2020
Opinion: It’s time to leverage the power of OTT advertising
As more users switch to these platforms, marketers shouldn’t miss out on the opportunity to include this channel in their performance strategies, says the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Marketing
Apr 18, 2024
24 hours with...Prateek Sethi
Just Published
Advertising
13 hours ago
Xiaomi turns mispronunciation into marketing mayhem ...
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Advertising
14 hours ago
Havas ‘could be interested’ to buy or partner with ...
Japanese agency group is 'too big' to buy outright, Havas said.
Advertising
15 hours ago
Ronald McDonald House launches emotional campaign; ...
Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
15 hours ago
Trust is the new creative brief
Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.
