Advertising Media Digital Opinion
Mrityunjay Kumar
Mar 17, 2025

From TV to OTT: Redefining brand advertising with AI and personalisation

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, says Mashrise co-founder.

As consumers shift focus to OTTs, brands are exploring new ways to connect with them. | A still from Stranger Things: Season 5, a popular series on Netflix.

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