Opinion
Gaurav Patra
Feb 27, 2023

Opinion: How auto brands moved the marcomm needle in 2022 in India

When it comes to auto brands, what works and what doesn’t is going to rely solely upon the brands’ success in identifying the right medium to take their messaging forward, says the author

Audi leveraged the immense popularity of Telugu actor Mahesh Babu to endorse its electric SUV, Audi E-Tron

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

10 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Related Articles

Maruti Suzuki Commercial aims to be the stepping stone to success with Manav Kaul and Aparshakti Khurana
The Work
Jan 18, 2022
Raahil Chopra

Maruti Suzuki Commercial aims to be the stepping ...

Twitter vs Musk: You can't handle the truth!
Digital
Jul 19, 2022
Neil McLeod

Twitter vs Musk: You can't handle the truth!

Ogilvy dominates Apac network awards at Campaign AOY
Advertising
Dec 08, 2021
Robert Sawatzky

Ogilvy dominates Apac network awards at Campaign AOY

Agency of the Year 2021 opens for entries
Advertising
Jun 28, 2021
Staff

Agency of the Year 2021 opens for entries

Just Published

Shriram Life launches AI-created campaign featuring Rahul Dravid
Advertising
8 hours ago
Campaign India Team

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

Mondelez introduces Lotus Biscoff to India with integrated campaign
Advertising
8 hours ago
Campaign India Team

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

Junglee Games elevates co-founder Kapil Rathee to chief executive role
Advertising
9 hours ago
Campaign India Team

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

CloudTV expands content portfolio through Swastik Stories partnership
Advertising
10 hours ago
Campaign India Team

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.