Gaurav Patra
Feb 27, 2023

Opinion: How auto brands moved the marcomm needle in 2022 in India

When it comes to auto brands, what works and what doesn’t is going to rely solely upon the brands’ success in identifying the right medium to take their messaging forward, says the author

Audi leveraged the immense popularity of Telugu actor Mahesh Babu to endorse its electric SUV, Audi E-Tron

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

3 hours ago

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

3 hours ago

While rivals look outward, WPP is consumed by its ...

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

3 hours ago

Sony to produce Labubu movie, report says

Labubu, the hypebeast of the toy world, is coming for Hollywood.