Gaurav Patra
Feb 27, 2023

Opinion: How auto brands moved the marcomm needle in 2022 in India

When it comes to auto brands, what works and what doesn’t is going to rely solely upon the brands’ success in identifying the right medium to take their messaging forward, says the author

Audi leveraged the immense popularity of Telugu actor Mahesh Babu to endorse its electric SUV, Audi E-Tron

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

12 hours ago

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

12 hours ago

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

13 hours ago

Five agencies vying for Ikea creative account

The review is at the chemistry stage.