Opinion
Manoj Nair
Feb 19, 2020

Opinion: Future-proofing marketing strategies for sustained benefits

The author provides tips on how marketers can prepare against rapid changes in technology

If an organisation wants to create marketing strategies that can accommodate changing trends, it has to be agile enough to adapt.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

Opinion: Level up your marketing strategies to win brand loyalty this festive season
Marketing
Dec 15, 2022
Mukesh Vij

Opinion: Level up your marketing strategies to win ...

Read, learn, create: 10 must-read books for adland
Advertising
Dec 31, 2024
Rashi Ray

Read, learn, create: 10 must-read books for adland

When an ad winningly targets the nose, not the eyes
Advertising
Jun 10, 2024
Vinita Bhatia

When an ad winningly targets the nose, not the eyes

InCred Money taps WPP Media to strengthen its performance marketing strategy
Marketing
Dec 03, 2025
Campaign India Team

InCred Money taps WPP Media to strengthen its ...

Just Published

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Advertising
40 minutes ago
Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
1 hour ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
2 hours ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
3 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.