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Brands are no longer competing just for patronage, they are competing for attention on about six inches of real estate, says the author
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Effective December 1, Rajamannar will step down after serving in the role for 12 years.
Morris joined the holding company in January 2024.
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
European Union is the last remaining jurisdiction where Omnicom is poised to win approval.