Campaign India Team
May 14, 2016

One Show 2016: Ogilvy gets Gold; McCann nets five with three Silvers

Miami Ad School wins Young Ones Gold; BBDO India (Silver), Out of the Box (Bronze) among metals

Beauty Tips by Reshma won a Gold
Beauty Tips by Reshma won a Gold

Indian entrants accounted for nine metals at the One Show Awards 2016 (including the Young Ones), winners of which were announced between 11 and 13 May this year.

Ogilvy & Mather snared a Gold for its work on Make Love Not Scars 'Beauty Tips by Reshma' in the Public Relations competition.

McCann Worldgroup won five awards, the most by an Indian entrant, which included three Silvers. Two of its Silver wins and two Bronze wins were for the singles and campaign for Gastrina 'Musical Instruments', in th Print & OOH and Design competitions. The agency also won a Silver in Design for entry 'Kite' for Jivdaya Charitable Trust.

BBDO India's 'Share the Load' did not go past Silver at this award show. The work for Ariel won the metal in the Public Relations competition.

Out of the Box's work for Mother's Pride school 'The Prodigies of Mother's Pride' won a Bronze in the Direct category.

Indian Young Ones Shine 

'The Extra Mile' for gender equality was the idea that won a team from Miami Ad School Mumbai Gold in the Young Ones competition this year.

 
The team comprised mentor Manasvi Abrol, and students Shanth Kothot, Rushad Patel, Trupti Pendharkar and Joseph Thomas.
 
The team wanted to drive home the insight that a woman has to work a lot harder in order to achieve the same as a man. 
 
They envisaged that at the New York Marathon, ‘Always’ (a brand known for its empowering work) would let women run an extra mile after the finish line, drawing attention to gender inequality. 
 
Ogilvy on top globally
 
Ogilvy & Mather was the most awarded network globally at this year's One Show competition.
 
The agency's Singapore office was the most awarded. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

1 day ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

1 day ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

1 day ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.