One Show 2016: Ogilvy gets Gold; McCann nets five with three Silvers

Miami Ad School wins Young Ones Gold; BBDO India (Silver), Out of the Box (Bronze) among metals

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Indian entrants accounted for nine metals at the One Show Awards 2016 (including the Young Ones), winners of which were announced between 11 and 13 May this year.

Ogilvy & Mather snared a Gold for its work on Make Love Not Scars 'Beauty Tips by Reshma' in the Public Relations competition.

McCann Worldgroup won five awards, the most by an Indian entrant, which included three Silvers. Two of its Silver wins and two Bronze wins were for the singles and campaign for Gastrina 'Musical Instruments', in th Print & OOH and Design competitions. The agency also won a Silver in Design for entry 'Kite' for Jivdaya Charitable Trust.

BBDO India's 'Share the Load' did not go past Silver at this award show. The work for Ariel won the metal in the Public Relations competition.

Out of the Box's work for Mother's Pride school 'The Prodigies of Mother's Pride' won a Bronze in the Direct category.

Indian Young Ones Shine

'The Extra Mile' for gender equality was the idea that won a team from Miami Ad School Mumbai Gold in the Young Ones competition this year.

The team comprised mentor Manasvi Abrol, and students Shanth Kothot, Rushad Patel, Trupti Pendharkar and Joseph Thomas.

The team wanted to drive home the insight that a woman has to work a lot harder in order to achieve the same as a man.

They envisaged that at the New York Marathon, ‘Always’ (a brand known for its empowering work) would let women run an extra mile after the finish line, drawing attention to gender inequality.

Ogilvy on top globally

Ogilvy & Mather was the most awarded network globally at this year's One Show competition.

The agency's Singapore office was the most awarded.

Source:

Campaign India