On Storyboard: What the cricket season means for ESPN STAR Sports

This week, Storyboard talks to Manu Sawhney, MD, ESPN STAR Sports, as the much anticipated cricket season kicks off and the broadcaster finally sees the money.Learn about which categories dominate online advertising spends in India as findings from a Nielsen survey suggest that matrimonial, travel and education sites lead the pack. Also learn about what's cooking at Yahoo!For all this and much more, tune into Storyboard on CNBC TV-18 at 8:30 am on Saturday, 11:30 am on Sunday and 7:30 pm on Tuesday.

by Campaign India Team