Louise Ridley
Jul 24, 2013

Omnicom plans to launch third media network

Campaign UK reports that a new media network would complement PHD and OMD

Omnicom plans to launch third media network

The holding group’s media arm, Omnicom Media Group (OMG), has begun a search for a chief executive for the new network through recruiters in the US. Initial talks with potential candidates are taking place.

No timeframe has yet been set for the launch, and it is not known whether the new agency would be a new brand or a revamped version of an inactive agency such as Prometheus, an agency that spun off from OMD in 2005.

A spokeswoman for OMG said reports of the planned network were "incredibly premature" and declined to comment further.

A new OMG network would complement the group's two existing media shops, PHD and OMD, and could act as a conflict shop to allow the group to take on new clients.

OMD currently works with Apple, PepsiCo and McDonalds, while PHD works with Unilever and Starbucks in several markets.

The third network would mean Omnicom would be level with rival networks Interpublic Group and Starcom Mediavest Group, which both added a third media shop to their portfolio last year.

Interpublic created BPN to add to Initiative and UM last year and Publicis-owned Starcom Mediavest revived its agency Spark as a third network led by Chris Boothe, the former Starcom chief operating officer.

This article was first published on campaignlive.co.uk

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Two-thirds of IPML viewers believe Mumbai Indians ...

Havas Sports & Entertainment has unveiled the proprietary report

7 hours ago

Sensodyne urges consumers to be sensitive only to ...

Watch the film conceptualised by Grey Group here

11 hours ago

Galderma assigns global media mandate to dentsu X India

Account won following a multi-agency pitch

12 hours ago

Unforgivable, tone-deaf land grab’ could ‘decimate ...

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league