Advertising Opinion
Maisie McCabe
Sep 24, 2024

OMG WTF is OAG?

Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

3 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

5 Birla Opus Calista showcases stain resistance in new campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

Omnicom consolidates creative agencies globally under Omnicom Advertising Group
Advertising
Aug 27, 2024
Alison Weissbrot

Omnicom consolidates creative agencies globally ...

How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’
Advertising
Feb 24, 2025
Vinita Bhatia

How BBDO plans to rewrite the rules of creativity ...

Omnicom Group's TBWA\ and PHD to handle Lead School's creative and media
Advertising
Jun 21, 2021
Campaign India Team

Omnicom Group's TBWA\ and PHD to handle Lead ...

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands
Advertising
Oct 30, 2025
Lucy Shelley

Omnicom looks to scale back DDB network amid ...

Just Published

Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Advertising
18 hours ago
Robin Langford

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

India is one of the most optimistic countries: BCG
Marketing
18 hours ago
Campaign India Team

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

Is hype marketing really worth it?
Advertising
20 hours ago
Vishal Rajani

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

WazirX launches zero fee campaign to remove crypto trading barriers
Advertising
21 hours ago
Campaign India Team

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.