Arati Rao
Nov 14, 2011

OMD India bags McDonald’s digital media account

The mandate includes media strategy, media buying and planning across all digital and interactive channels

OMD India bags McDonald’s digital media account

OMD India has won the digital media account of McDonald‟s. OMD India‟s scope of work for the quick service restaurant chain includes media strategy, media buying and planning across all digital and interactive channels. The contract with OMD India is effective immediately.

Commenting on the win, Rajdeep Chatterjee, head of Marketing, McDonald‟s India (North & East), said, “OMD India‟s digital prowess impressed us. Their domain knowledge, innovative thinking and usage of tools and resources deployed made it easy for us to take a decision in their favor. Though these are our first steps in the digital space, in India, but having a partner like OMD inspires confidence that these would be sure footed.”

“McDonald‟s is a treasured brand and respected OMD client across the globe and it is with great pleasure that I welcome this partnership in India. Our team here is looking forward to working on the account and enthused to deliver the best possible solutions to drive McDonald‟s short and long term brand objectives in India with added value. OMD India‟s digital services segment is in expansion mode and the addition of McDonald‟s will strengthen our client portfolio,” said Jasmin Sohrabji, chief executive officer, OMD India.

Source:
Campaign India

Related Articles

Just Published

23 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.