Arati Rao
Nov 14, 2011

OMD India bags McDonald’s digital media account

The mandate includes media strategy, media buying and planning across all digital and interactive channels

OMD India bags McDonald’s digital media account

OMD India has won the digital media account of McDonald‟s. OMD India‟s scope of work for the quick service restaurant chain includes media strategy, media buying and planning across all digital and interactive channels. The contract with OMD India is effective immediately.

Commenting on the win, Rajdeep Chatterjee, head of Marketing, McDonald‟s India (North & East), said, “OMD India‟s digital prowess impressed us. Their domain knowledge, innovative thinking and usage of tools and resources deployed made it easy for us to take a decision in their favor. Though these are our first steps in the digital space, in India, but having a partner like OMD inspires confidence that these would be sure footed.”

“McDonald‟s is a treasured brand and respected OMD client across the globe and it is with great pleasure that I welcome this partnership in India. Our team here is looking forward to working on the account and enthused to deliver the best possible solutions to drive McDonald‟s short and long term brand objectives in India with added value. OMD India‟s digital services segment is in expansion mode and the addition of McDonald‟s will strengthen our client portfolio,” said Jasmin Sohrabji, chief executive officer, OMD India.

Source:
Campaign India

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